Online marketing is undoubtedly very important for startups and small and medium level enterprises. Online medium not only gives exposure to your brand but also helps you in building your presence in a particular area. However, for an expanding business, you should never rely completely on an online channel and ignore offline marketing. Offline way of marketing has its own benefits.
Some of the biggest and established brands of today are built with the help of offline marketing. However, like earlier, you don’t have to invest a large fund to promote your brand. A little amount is enough for offline marketing. If you are unemployed and running a business then you can take 100% guaranteed loans for unemployed for offline marketing of your business.
Here we are going to discuss the different ways of offline marketing:
Business Cards
Using a business card is one of the oldest and effective ways of offline marketing. Usually, business owners keep a box of business cards in their offices but not very often they use it for marketing purpose. Hence, to make most out of it, you need to give it to people whoever meets you.
For example, you are attending a business meeting; you can distribute your business cards to the people present there. Or you are traveling on a train; you can give your business card to your fellow passengers. You don’t have to hesitate in doing so because ultimately you are promoting your business.
To make your business card look appealing, you can print QR code on it.
Eye Catching and Unique Packaging
Most of the companies that sell products and physical goods don’t understand the importance of packaging when it comes to raising awareness about their brand. They overlook the point that they can make their product outstanding just by using an attractive and unique packaging style. However, this needs little research and creativity.
For getting some ideas, you can have a look at brands whose packaging is unique. Also, you can think about adding some free items like reusable boxes, stickers, badges, etc. which includes the details of your company like address, website, and contact number. This way you can promote your brand.
Branded Merchandise is Very Important
Apart from packaging, there are various ways to use branded merchandise to promote your product. You can promote your brand through daily use items such as bags, pencils, pens, mugs, phone cover, etc. You can offer these items in the form of charity with your brand name mention on it.
Other ways may include promoting your brand on public transportation like bus, metro trains, taxis, etc. It is an effective way to get the attraction of customers who prefers a local brand.
Attend Business and Trade Show
Attending business and trade shows are big opportunities to create your network and attract clients and customers for your business. It doesn’t matter whether you are showcasing your products there or simply attending. There are numerous business relations to be made; so being present there is really important.
Provide Free Help
We human beings love getting things which do not cost us anything; be it in any form such as free information, free goods, etc.
Like in online marketing where people get various information freely, you too can provide free information on your products to get the attention of customers. It will help you in building your credibility among customers and win their confidence.
Having said that, you have to search for such opportunities available on local radio shows and seminars. You can also provide some valuable information on posters, flyers, etc.
Conclusion
We can say that like online marketing, offline marketing too is very important for the promotion of your business. With a little smartness and creativity, even a small business can take advantage of offline marketing and raise brand awareness.
