The global pandemic hastened the rapid growth of digital marketing. In the wake of the decline of in-person interactions, consumers and organisations quickly transitioned their focus to the internet. As a result, marketers invested significantly in digital channels like social media, mobile apps, landing pages, blogs, email marketing, and websites, webinars to establish stronger connections with technologically adept consumers. Consequently, the post-pandemic world of digital marketing has changed significantly, and numerous digital marketing tactics and strategies are predicted to endure. Given this rapid growth of digital marketing, here are some emerging trends and technologies to expect.
Marketing With Artificial Intelligence (AI)
AI is becoming increasingly crucial in digital marketing, with applications like chatbots, personalised product recommendations, and predictive analytics. AI can help with customer segmentation, content creation, and social media management. While only a few people are conversant with AI, most large corporations and organisations invest in it as part of their digital marketing services. Investing in AI is crucial if you want to dominate the marketing world. Through AI, businesses can automate their email marketing campaigns. This will save time and give a better understanding of the customers’ preferences.
Video Marketing
Video content continues to be a powerful tool for digital marketers, and the use of live video is increasing. Brands can use live video for product launches, behind-the-scenes content, and Q&A sessions. Furthermore, incorporating real-life examples when showcasing products or services can help win the customers’ trust. It shows legitimacy and willingness to meet their requirements. For example, YouTube shorts, Instagram, Facebook and TikTok videos have proven to reach hundreds of people and have even become an addiction for many people.
Voice Search Marketing
With the rise of smart speakers and voice assistants, optimising content for voice search is becoming increasingly important. Brands can also create virtual assistants, providing customers with personalised support and recommendations. For example, consider Amazon’s Alexa; its voice search has spiked interest worldwide. Marketers are rethinking their digital marketing strategies to realise the value of voice search marketing. Other voice search marketing strategies have emerged, like Google and Siri and the future only holds the possibility for more.
Search Engine Optimisation
SEO is crucial for digital marketing as websites worldwide are all racing to rank top of Google SERPs. Marketers focus on keywords and website advertisement strategies to help boost their businesses and attract more customers. Therefore, outsourcing your SEO services to an SEO agency in Brisbane can impact your rankings and expand your business. These professionals understand the shifting nature of the internet browser, and each time they discover new ways to apply SEO to businesses to elevate growth.
Augmented Reality (AR) And Virtual Reality (VR)
AR technology creates immersive customer experiences, such as virtual try-ons for clothing or home decor items. AR can also enhance product demos and tutorials, allowing customers to interact with products in real-time. On the other hand, Virtual Reality technology is also growing. While it’s still in its early stages, it has the potential to revolutionise the way brands engage with customers. VR can help create immersive brand experiences, such as virtual events, product demos, and interactive tours. VR and AR are among the best digital marketing services for the future. As the world transitions digitally, soon these technologies will become more affordable and readily available for all sectors.
The existence of technology is undeniable, and the growing competition among different industries only promotes more growth and expansion. Overall, the future of digital marketing is likely driven by emerging technologies and trends that allow brands to engage with customers in new and innovative ways. By staying up-to-date with these emerging trends and technologies, digital marketers can stay ahead of the curve and deliver effective, targeted, and engaging campaigns.