Personal branding is all about defining what you stand for. It can be about defining an image of a company or about defining the image of an individual. Briony Croft specialises in personal branding for the individual, usually a person who leads an organisation or is their own “brand”.
It is very important a person who’s strongly connected to a business is portraying themselves in the right way. The way you are seen is a reflection on your brand and you need to come across in a positive way that is consistent with what you are offering.
Dressing appropriately and displaying an image that resonates with your market (and your workers) is crucial. Briony helps individuals with image development, defining their goals, strengths and attitude, and then building a wardrobe that helps portray these.
Personal branding is an achievable step in working towards your goals. It doesn’t matter what industry you’re in or what your professional role is, your personal brand can be so strong that it defines whether you achieve opportunities for advancement.
Some things you need to consider when working on your personal brand include:
- Who am I?
- What things make me unique?
- What is my vision for my personal brand?
- What do I want to achieve with personal branding?
- What are my business goals?
- Who is my target audience?
- How can I help them?
- What are my strengths to achieve this?
- What’s my X-Factor that makes me stand out?
When you answer all these questions, you will get a clear idea of who you are and where you want to go. Then you can build your image to align with this.